Recently our technology treat has been the iPad. Wow, what a difference this mini computer can make for a business. For those who aren’t familiar with mini computer, Apple says it’s, “The best way to experience the web, email, photos, and video. Hands down.”
Whether that’s the case or not, it’s definitely going to be one of the best ways for us to better our customer service. How, you ask? Every facet of our house painting company will benefit.
From the initial lead gathering process:
Our marketers hit the field running, scoping out new neighborhoods in need of painting. They gather homeowner information so that our office can call each potential lead. With the iPad, our marketers can directly schedule estimates right there with the customer!
For our Project Planners:
When they head to a house to do an estimate they can now bring their trusty iPads. If they book a job on the spot the Project Planner no longer needs to relay that message to our Project Coordinators who are back in the office. They can use our data entry software right on the spot to book the job, possibly add color options and other important info. Sometimes our Project Planners canvas neighborhoods in their territories and will do estimates on the spot when meeting with a lead. This is another perfect scenario for the iPad.
For the Marketing Department: We have a trade show coming up in September. The marketing team will be there to talk to people about the company and gather leads. Guess what we’re bringing with us? Yeah, that’t right! Drop the info into Filemaker (our custom developed database) and the Project Planner’s calendar and BOOM, you’ve booked an estimate. No phone calls, no hassle…
Sometimes businesses are afraid of change. You can’t be in this ever-growing technologically advanced time. We embrace the technology and that means we have some really cool toys to play/work with!